Cineplanet 16

Movie Theater - Going to the Movies in America

1.) My friend and I are going to the movies to watch the number one ( #1) film out in America right now...

A major movie theater chain plans to charge more for hits and less for bombs in 2018 (RGC)

Regal Cinemas, which is one of the largest theater chains in the United States has announced that in 2018 they will experiment with “dynamic pricing”. That means that they will charge higher prices for hit movies and lower prices for movies that flop. Regal Cinemas has not commented on how the “dynamic pricing” will navigate around big budget studio films compared to more independent films. Movie theaters have been looking for ways to think outside the box as revenue from many have dropped in the past years.



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Movie Theater Chain Faces Civil Charges Over 2012 Massacre

For the first civil trial of wrongful death and personal injury claims stemming from a 2012 mass shooting in which 12 people were killed and dozens wounded in a suburban Denver movie theater, jury selection was due to begin on Monday in Colorado.
Accusing them of various security lapses, a group of more than two dozen plaintiffs have sued the movie theater chain Cinemark USA and the cinema's property owners in state court. The plaintiffs include surviving victims and relatives of the dead.
The lawsuit contends that, in light of the cinema's previous history of shootings and other violence, the companies failed to hire sufficient security personnel.
The lawsuit further cites a lack of surveillance cameras around the theater's perimeter, a faulty emergency exit alarm that failed to go off when the gunman launched his attack through the cinema's rear door, and the failure of theater security personnel to intervene once the shooting started.
Plaintiffs' attorney Marc Bern said Cinemark was especially negligent in failing to notify its general managers about a U.S. Department of Homeland Security advisory issued in May 2012. The advisory warned that movie theaters had been deemed potential targets for terrorism.



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