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Longaberger Basket Factory

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Longaberger Basket Factory
Longaberger Basket Factory
Longaberger Basket Factory
Longaberger Basket Factory
Address:
5563 Raiders Rd, Frazeysburg, OH 43822-9431

The Longaberger Company was an American manufacturer and distributor of handcrafted maple wood baskets and other home and lifestyle products. It was one of the primary employers in the area near Dresden, Ohio, with more than 8,200 employees and 1 billion dollars in sales. Started in Dresden, the company's last location was in Newark, Ohio. A family-owned and operated business, the Longaberger Company was started by Dave Longaberger in 1973. Longaberger used multi-level marketing to sell products. The company had approximately 45,000 independent distributors in the United States who sold Longaberger products directly to customers. A combination of a recession and changing tastes in home decor combined to send sales, which peaked in 2000 at $1 billion, to about $100 million in 2012. The company was taken over in 2013 by CVSL, Inc. In May 2015, Tami Longaberger, who had led the company since her father died in 1999, resigned as chief executive officer and director of the company. As of April 2016, there were fewer than 75 full-time and part-time employees; approximately 30 of those still made baskets. On May 4, 2018, a note was sent out from a sales force supervisor that the company had ceased operations.The old Longaberger corporate headquarters on State Route 16 is a local landmark and a well-known example of novelty architecture, since it takes the shape of the company's biggest seller, the Medium Market Basket. The seven-story, 180,000-square-foot building was designed by The Longaberger Company, and executed by NBBJ and Korda Nemeth Engineering. The building opened in 1997. The basket handles weigh almost 150 tons and can be heated during cold weather to prevent ice damage. Originally, Dave Longaberger wanted all of the Longaberger buildings to be shaped like baskets, but only the headquarters was completed at the time of his death. The company stopped paying property taxes on the building at the end of 2014, and, as of July 2016, intended to relocate all remaining employees to offices in nearby Frazeysburg.
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