Mayfair Casino & Club

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Genting Palm Beach Casino

The Brief
Fat Free Media were challenged to create an exciting, aspirational and super-slick video for The Palm Beach casino in Mayfair. With an excellent reputation for refined and elegant gaming experiences amongst seasoned and new game players alike, the video would need to reinforce the outstanding brand of The Palm Beach. The most popular or expected games would need to shown, as well as a selection of the other entertainment available around the clock at The Palm Beach. All of this would need to happen within a tight duration of 60 seconds.

Our Approach
Our approach was to focus the video on “moments” that clientele of the casino would enjoy – the thrill of the roulette wheel spinning, the refreshing taste of a legendary cocktail on the lips, the buzz of playing the cards. Each of these sections would then have 2 or 3 shots to help construct each moment, before moving on to the next. Using a cast of 6 professional actors (one of which has appeared on Eastenders no less), we framed these as individuals who come together to enjoy a great night out at The Palm Beach. We shot with two cameras, one of which was a slow-motion camera, so we could make sure we captured the glamour and excitement from every angle.

Client: The Palm Beach
Creative Direction – Neil Rostance
Producer – Topher Batchelor / Emily Grant
Director of Photography – Jason Croxall
Runner – Sarah Hodgson
Project Manager – Kate Rostance