Rainbow Cinemas and Magic Lantern Theatres operate movie theatres in Canada. The Rainbow Cinemas chain was founded in the 1990s in Saskatoon, Saskatchewan, while the Magic Lantern Theatres chain was founded in 1984 in Edmonton, Alberta. Rainbow Cinemas originally concentrated on suburban multiplex second run theaters, but later added several first run locations, with lower than average admission pricing. Magic Lantern focused on first run theaters both in cities and small towns. The two chains merged and are now based in Edmonton. In May 2016 a strategic decision was made to sell all of the Ontario cinemas except the one in Cobourg to Imagine Cinemas from Windsor, Ontario. Magic Lantern and Rainbow now operate 9 cinemas with a total of 36 screens across Canada.Magic Lantern always operated first run cinemas, while Rainbow is primarily associated with discounted second run cinemas.
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