What does a REAL FUNERAL HOME lead look like? | DISRUPTu! 051
The landscape is cloudy in the funeral procession when it comes to classifying a lead. What is a lead? Is it just getting data in exchange for a giveaway or free download (high funnel) or is a lead when you capture data from a user that shows actual buying intent (lower funnel)? We have talked about soft and hard leads before but perhaps many of you missed it because the confusion and misinformation from others is still plaguing many funeral professionals, who respectfully, don't have a clue.
I suggest you watch this video as we rewind back to 1990 and I use a whiteboard to give you a visual representation of what should classify as a REAL funeral home or cemetery lead.
Funnels aren't sexy but they do help you market to qualified leads and define the steps it will take to turn them into transactions.
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About Ryan Thogmartin:
Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles
About DISRUPT Media:
Most deathcare companies struggle with Facebook marketing. We provide a process for creating personalized Facebook content that will drive community engagement and measurable leads ensuring growth and profitability.
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