The Metreon is a shopping center located in downtown San Francisco at the corner of 4th Street and Mission Street. It is a four-story 350,000 square foot building built over the corner of the underground Moscone Center convention center. Metreon opened on June 16, 1999, as the first of a proposed chain of Sony urban entertainment centers, aggregating dining, gaming, music, exhibitions, shopping, and movies. Sony intended the ambitious 85 million dollar project to be not only a theme park and gallery for Sony products but also a way to reinforce a sophisticated image for the Sony brand. In 2006 Metreon was sold to Westfield, a mall developer, and it was refashioned as a food-oriented mall. In 2011, with few exceptions, remaining businesses in the mall were closed. Westfield began a major renovation with an emphasis on dining, including Target creating a large downtown department store that now takes up the second floor. In April, 2012, the Westfield sold the Metreon to Starwood Capital Group. Westfield currently continues to be responsible for management.
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